The Pure Lana catalogue is a collection of design inspirations presented by AxPro Concept. It features a palette of eight natural hues of wool. These colors are ideal for designs inspired by twill or plain weave, melanges with cloud-like textures, and patterns inspired by organic structures such as rocks, soil, and plants. The catalogue showcases how the purity of wool works well with classical patterns like oriental, vintage weaves, hounds-tooth, plain check, and tartans. AxPro Concept promotes sustainability by using 100% undyed wool from carefully selected sources, reducing colors in design development to optimize production waste, and renovating and improving manufacturing sites to lower carbon footprint. The goal is to encourage industry professionals to work together for a common goal of sustainable development through education and attitude.